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Understanding Discourse Analysis in Qualitative Research

Understanding Discourse Analysis in Qualitative Research

Understanding Discourse Analysis in Qualitative ResearchGary van Broekhoven
Published on: 26/05/2025

Learn how discourse analysis helps uncover hidden meanings in language, decode user behaviour, and design more impactful products. A must-read for UX, marketing, and product professionals.

Consumer PsychologyCustomer Discovery

“It’s not what they drive that counts but what drives them.”

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